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Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them

The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.

Posted to partners.userland.com (Weblog) by partners.userland.com on 08-18-2008
Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them

The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.

Posted to nytimes.com (Weblog) by nytimes.com on 08-18-2008
Olympic Star Is Sidelined. Will His Ads Be, as Well?

When China’s star hurdler, Liu Xiang, limped off the field late Monday morning, it dealt a blow to the marketing plans of some marquee brands.

Posted to nytimes.com (Weblog) by nytimes.com on 08-18-2008
Olympic Star Is Sidelined. Will His Ads Be, as Well?

When China’s star hurdler, Liu Xiang, limped off the field late Monday morning, it dealt a blow to the marketing plans of some marquee brands.

Posted to partners.userland.com (Weblog) by partners.userland.com on 08-18-2008
‘Gone Wild’ Founder Faces I.R.S.

In September, Joe Francis will be tried in Los Angeles on federal charges that he deducted $20 million in fraudulent expenses on the corporate tax returns filed by his company, Mantra Films.

Posted to partners.userland.com (Weblog) by partners.userland.com on 08-18-2008
‘Gone Wild’ Founder Faces I.R.S.

In September, Joe Francis will be tried in Los Angeles on federal charges that he deducted $20 million in fraudulent expenses on the corporate tax returns filed by his company, Mantra Films.

Posted to nytimes.com (Weblog) by nytimes.com on 08-18-2008
Will Endorsements Go Away After a Charismatic Athlete’s Injury?

When China’s star hurdler, Liu Xiang, limped off the field late Monday morning, it dealt a blow to the marketing plans of some marquee brands.

Posted to partners.userland.com (Weblog) by partners.userland.com on 08-18-2008
Will Endorsements Go Away After a Charismatic Athlete’s Injury?

When China’s star hurdler, Liu Xiang, limped off the field late Monday morning, it dealt a blow to the marketing plans of some marquee brands.

Posted to nytimes.com (Weblog) by nytimes.com on 08-18-2008
Advertising: For 60 Years, the Ad Game Has Been Fodder for Scripts

The popularity of the AMC series “Mad Men” is renewing interest in efforts to portray the advertising business on TV and in film.

Posted to nytimes.com (Weblog) by nytimes.com on 08-17-2008
Media Talk: Serving 3 Brands: Burger King, Google and Seth MacFarlane

Seth MacFarlane, creator of the “Family Guy,” is teaming up with Google and Burger King to animate both an online series and ads to go with it.

Posted to nytimes.com (Weblog) by nytimes.com on 08-17-2008

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