Advertising and Marketing - partners.userland.com

Advertising: Web Marketing That Hopes to Learn What Attracts a Click

A new breed of companies specialize in creating thousands of versions of the same ad with different colors or type font, trying to determine what ad works for a specific audience.

Posted Dec 02 2008, 06:55 PM by NYT > Business

Filed under: Advertising and Marketing, Online Advertising

Findings: Health Halo Can Hide the Calories

Have Americans been seduced into overeating by the so-called health halo associated with certain foods and restaurants?

Posted Dec 02 2008, 11:01 AM by NYT > Health

Filed under: Advertising and Marketing, Restaurants, Obesity, Labeling and Labels, Calories, Food, Diet and Nutrition, Trans Fatty Acids, Wansink, Brian

Advertising: Why Time Stands Still for Watchmakers

In ad campaigns, most wristwatches are frozen with their hands at 10 and 2, to “frame the brand and logo.”

Posted Nov 27 2008, 09:08 PM by NYT > Business

Filed under: Advertising and Marketing, Watches and Clocks

Advertising: Radio’s Revenue Falls Even as Audience Grows

Radio advertising was down 10 percent last month from October 2007, according to the Radio Advertising Bureau, the 18th consecutive month of declines.

Posted Nov 26 2008, 12:34 AM by NYT > Business

Filed under: Radio, Advertising and Marketing

Advertising: Riding Obama’s Coattails, Making a Buck Along the Way

Merchandise commemorating, celebrating and — in some instances — practically canonizing Barack Obama is being sold by companies large and small.

Posted Nov 23 2008, 10:00 PM by NYT > Business

Filed under: Advertising and Marketing, Presidential Election of 2008, Obama, Barack, Memorabilia

For Luxury Brands, Less Money to Spend on Ads and Spectacles

The drop-off in advertising spending by luxury brands means more bad news for magazines and newspapers in the United States.

Posted Nov 23 2008, 09:50 PM by NYT > Business

Filed under: United States Economy, Advertising and Marketing, Recession and Depression, Newspapers, Apparel, Magazines, Conde Nast Publications Inc, New York Times Co|NYT|NYSE, Subprime Mortgage Crisis, Luxury Goods, Jacobs, Marc

TV Ads Contribute to Childhood Obesity, Economists Say

Children’s weight gain is linked to the frequency of fast food advertisements on television, according to a new study.

Posted Nov 20 2008, 10:56 PM by NYT > Health

Filed under: Television, Advertising and Marketing, Children and Youth, Weight, Obesity, Diet and Nutrition, Fast Food Industry

AARP Orders Investigation Concerning Its Marketing

After a Senate inquiry found evidence of deceptive marketing, AARP has hired an outside investigator to look into sales of some of its popular health insurance products.

Posted Nov 18 2008, 09:57 PM by NYT > Health

Filed under: Medicine and Health, Advertising and Marketing, Health Insurance and Managed Care, AARP

Advertising: A Drink Backed by a Sports Hero (Wielding a Mean Game Controller)

Dr Pepper plans to announce that it is promoting a video game player, Halo 3 player Tom Taylor, on bottles that it will distribute nationally.

Posted Nov 18 2008, 08:27 PM by NYT > Technology

Filed under: Advertising and Marketing, Athletics and Sports

Advertising: Pepsi Shifts to a New Ad Agency

One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for Pepsi-Cola from BBDO Worldwide to TBWA/Chiat/Day.

Posted Nov 17 2008, 05:14 PM by NYT > Business

Filed under: Advertising and Marketing, PepsiCo Inc|PEP|NYSE, Omnicom Group Incorporated|OMC|NYSE, TBWA/Chiat/Day, BBDO Worldwide

Advertising: For One Production Company, It’s All About the Power of Storytelling

Epoch Films is starting Dandelion, a newcomer to the ranks of what are called brand storytellers.

Posted Nov 16 2008, 10:36 PM by NYT > Business

Filed under: Advertising and Marketing, Writing and Writers, Online Advertising

Media Companies Help Promote Laptop Project

Media companies are donating television time and magazine pages to help the organization’s effort to provide laptops to children in developing nations.

Posted Nov 16 2008, 09:14 PM by NYT > Business

Filed under: Advertising and Marketing, Third World and Developing Countries, Laptop Computers, One Laptop Per Child, Negroponte, Nicholas

As the Economy Worsens, Is There Money for Play?

General Motors has cut spending at a time when the sports industry is having a harder time attracting dollars.

Posted Nov 16 2008, 01:06 AM by NYT > Sports

Filed under: Advertising and Marketing, Athletics and Sports, General Motors Corp|GM|NYSE

Ping: Online Age Verification for Children Brings Privacy Worries

Child-safety activists charge that age-verification firms want to help Internet companies tailor ads for children.

Posted Nov 16 2008, 12:18 AM by NYT > Business

Filed under: Computers and the Internet, Advertising and Marketing, Privacy, Children and Youth, Computer Security, Social Networking (Internet)

The Medium: Clicking and Choosing

The election according to YouTube.

Posted Nov 14 2008, 11:48 AM by NYT > Technology

Filed under: Advertising and Marketing, United States Politics and Government, Recordings and Downloads (Video), YouTube.com, Presidential Election of 2008, Obama, Barack, Politics and Government, Elections, McCain, John, Debating, Online Advertising, Voting and Voters

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